Altrata Empowered UNHCR Hong Kong to Identify the Right Donors and Engage Them at the Right Time
Client’s goals
UNHCR Hong Kong aimed to unlock the potential of their donor database to identify and prioritize high- value prospects. The organization sought to refine their donor engagement strategies, focusing on personalizing outreach to donors most likely to support their mission at higher giving levels. A key objective was to strengthen collaboration between the mid-value and major donor teams to create a seamless pathway for donor upgrades.
The Altrata difference
Altrata provided the tools and insights to address resource constraints and inefficiencies. By leveraging Altrata’s advanced wealth screening and data-driven insights, UNHCR identified high-potential donors within their database, and handpicked those with high potential for priority engagement. Altrata’s solution delivered actionable intelligence, such as wealth profiles, network connections, and engagement potential, enabling UNHCR to personalize their outreach and optimize their donor cultivation efforts.
UNHCR Hong Kong
“Altrata’s insights have been transformative for our donor engagement strategy. The ability to identify high-value prospects and understand their preference allow us to further strategize our outreach and cultivation effort.”
Impact
UNHCR Hong Kong integrated Altrata’s insights into their donor management systems, enhancing their ability to prioritize efforts and strategically target donors according to their profiles. Personalized communication strategies, tailored appeals, and stewardship plans were developed to maximize engagement. The collaboration between mid-value and major donor teams strengthened, creating a unified strategy for upgrading donors and sustaining long-term fundraising success.
- Client: UNHCR Hong Kong
- Region: Asia (Hong Kong)
- Altrata products: Wealth-X Application