In today’s evolving data landscape, the question remains: What does “high-quality data” really mean, and why does it matter for your business?
Join Connel Bell, Chief Operations Officer at Altrata, and Martin Wise, Founder & CEO of RelPro, as they share insights from decades of experience navigating data trends and solving real-world challenges. In the webinar, hosted by Max Pamphile, VP of Partnerships at Altrata, they discussed how to ensure your data strategy meets the rigorous demands of today’s market and provides actionable intelligence for your business.
Informed by their 20 years of experience understanding and implementing good data practices, our expert panel explains how accurate, comprehensive, and relevant data can drive better decision-making, improve CRM engagement, and provide a competitive edge in an increasingly data-driven landscape.
Key Highlights from the Webinar:
- Defining good data: Good data delivers value to an organization. If it does not deliver value, the organization may need a different dataset, or the data itself may be inaccurate.
- Increasing costs and risks of bad data: The panel shared real world examples of what bad data has cost their clients, one example being the implications of bad data on AI-powered solutions.
- Golden rules of data quality: The parameters for good data are accuracy, completeness, uniqueness, consistency, relevance, and timeliness. Watch to understand how your organization can ensure its abiding by each rule.
- Aligning data quality efforts with business needs: Successful data quality initiatives require careful planning, effort, and alignment between teams. However, our speakers emphasize that organizations don’t need to address the issue alone. External data providers can help ensure data quality standards are met.
Organizations that prioritize data quality will find themselves better positioned for effective decision-making and success in a competitive market. Watch the webinar on-demand for a masterclass on data quality from the experts.
Altrata’s solutions provide high-quality data streams, predictive analytics, and strategic relationship models to create an advantage for your organization in a competitive market. Request a demo to speak to a member of our team and learn more.