Case Studies Meals On Wheels of The Palm Beaches Finds New High-Value Donors With Refined Prospect Targeting 20 February 2026 Altrata Client Success Home Resources Case Studies Meals On Wheels of The Palm Beaches Finds New High-Value Donors With Refined Prospect Targeting Case Studies fundraising nonprofits Philanthropy How Altrata’s WealthEngine transformed a broad annual appeal into 130 new donors, higher average gifts, and a 783% ROI. Client’s goals As a nonprofit with no government funding, Meals on Wheels of the Palm Beaches relies entirely on their annual appeal campaigns to secure essential revenue. They found that their broad mailing campaigns drew sporadic gifts, low engagement numbers, and small average donations. The organization needed a way to identify and connect to new high potential donors in their service area and increase both donor acquisition and average gift size to support their vital community services. The Altrata difference Altrata’s WealthEngine provided Meals on Wheels of the Palm Beaches with the precise prospecting capabilities needed to find high-intent support for their cause. Utilizing the platform’s deep insight into net worth, gift capacity, and other unique data about prospects, the client was able to build a highly strategic list targeting specific Palm Beach County ZIP codes, home to an older demographic with an affinity for philanthropy. This approach allowed them to refine the mailing campaign to a smaller, more focused demographic than in the past, significantly reducing a strain on resources. “With Altrata’s WealthEngine, we were able to cultivate really good quality donors that we know will continue… What’s more, theiraverage gift was so much higher than [previous campaigns].”Pamela Calzadilla, President & CEO, Meals on Wheels of the Palm Beaches Impact The targeted outreach from this mailing campaign generated a record 130 new donors — an unheard of success rate for the nimble organization. The campaign raised $42,388 just from these new donors alone, with a remarkable average gift of $353, rivaling gift size during COVID when donors had more money to give. Now, Meals on Wheels of the Palm Beaches has a proven, loyal new cohort of donors they can count on, just from one mailing. In all, Altrata’s WealthEngine delivered a staggering 783% ROI from this one campaign. The high quality prospects enabled the organization’s small team to cultivate lasting relationships and secure significant, sustainable funding to powerfully continue their mission for years to come. Client: Meals on Wheels of the Palm Beaches Region: Palm Beach County, Florida Altrata products: Altrata’s WealthEngine