Using Altrata, Texas A&M Connected with High-Capacity Donors by Leveraging their Passions, Interests, and Hobbies
Client’s goals
The Texas A&M Foundation is the dedicated philanthropic partner to Texas A&M University, supporting and empowering students and faculty through purposeful relationships and directed philanthropy.
Focused on serving students, faculty, and traditions, the Foundation aimed to raise substantial funds by leveraging its vast network of passionate former students and supporters. However, given the scale of its potential donor base, identifying and prioritizing individuals with the capacity and inclination to contribute posed a significant challenge.
Texas A&M Foundation needed a strategic solution to uncover top prospects and maximize their connection and impact to the university.
The Altrata difference
To address its donor engagement challenges, Texas A&M Foundation leveraged Altrata’s Wealth-X and RelSci tools.
Wealth-X provided comprehensive prospect profiles, revealing passions, interests, and financial capacities, allowing for more personalized outreach. RelSci’s network mapping enabled the Foundation to identify connections between supporters and high-potential prospects, broadening its reach within influential circles.
Together, Wealth-X and RelSci empowered Texas A&M to strategically prioritize and connect with individuals most likely to make a lasting impact.
Manager of Portfolio Strategy, Texas A&M Foundation
“Altrata has helped us when we don’t know somebody. We found out more than we ever could, even if we spent two weeks with all our efforts looking into that individual.”
Impact
Altrata’s Wealth-X and RelSci solutions made a significant impact on the Texas A&M Foundation’s fundraising outcomes. With detailed donor profiles from Wealth-X, the team confidently pursued high-value opportunities, including a multimillion-dollar gift that led to a naming opportunity at the university. This approach saved valuable time and ensured resources were focused on prospects with the strongest alignment to the organization’s mission.
The combined insights from Wealth-X and RelSci enabled Texas A&M’s development officers and portfolio strategy team to save more than just time. It allowed them to focus their attention on top prospects, nurture influential connections, and strengthen relationships with potential long-term donors.
“Altrata has helped us become more efficient and has provided higher quality of data to our front-line development officers and portfolio strategy team.”
Manager of Portfolio Strategy, Texas A&M Foundation