Jeff Wender joined Altrata as Chief Revenue Officer in May 2024, with more than 20 years leading commercial organizations across some of the world’s preeminent data, advertising, media, and technology companies.

Most recently, Jeff served as Chief Revenue Officer for Rakuten Advertising, responsible for Rakuten’s eCommerce, Retail Marketing, Media and Market Intelligence services. Prior to joining Rakuten, Jeff was Managing Director for the Nielsen Company’s Local Media Practice.

With commercial leadership experience at The Nielsen Company and Texas Instruments, Jeff has contributed across all aspects of media and content consumption across Digital, TV, smartphone, tablet and consumer electronic industry.

Before joining the media & technology industry, Jeff served as Vice President of Marketing for American’s Promise — the Alliance for Youth, founded by the honorable Secretary of State Colin Powell to improve the lives of at-risk youth.

Jeff is based in Dallas, Texas, and is a graduate of the University of Texas at Austin.