Industry Expert Interviews from AFP Icon
Max Pamphile, VP, Partnerships, Altrata and Dave Martin, VP, Marketing, Charity Engine
Video transcript:
We have an all-in-one nonprofit CRM that supports all of the activities that fundraisers need, whether it’s email marketing, donation forms, events, we cover the gamut. And, all of the data is in one place so the data is unified and allows you to make better decisions in your fundraising campaigns.
A lot of organizations that we work with are actually ramping up their usage of our products because it helps them do more with less. Whatever the case may be, you’ll know the audience to target – and by coupling this past giving information but also engagement activity in one place, enriched with wealth and philanthropic data takes it to another level. It’s not siloed, it’s not disparate, and you can make better decisions with more data, and the best data.
We have thousands of datapoints, but now we’re bringing in some of this wealth information, and it just takes it up that extra notch, and it really makes it. The campaigns that our customers are running are more impactful, more efficient, and more effective.