Fundraising experts, Valentina Guerrini, VP of Philanthropy at Altrata and Goran Radin, Philanthropy and Banking Expert at Impact Partners, are frequently asked about how to identify and engage potential high value donors. In their experience they have found that most organizations have a reactive, not proactive fundraising strategy. In this conversation, Valentina and Goran run through their step-by-step guide to a proactive fundraising strategy with an objective to effectively reach and engage high-value donors and ultimately, drive your organization’s success.
Access the webinar on demand for their practical tips spanning from leveraging your existing donor database in your fundraising strategy to how to approach your next call with a major donor. Their tips are informed by proven success with clients and a passion for teaching philanthropic organizations how to approach their donor conversations with confidence.
Key Highlights from the Webinar:
- Finding the right donors: Better understand where to find your next major donor. Valentina and Goran recommend a “concentric circles” approach, starting with your existing database and networks before expanding outward.
- Engaging your board: Not every board member may be equipped or inclined to help with fundraising, however they can play a critical part in your donor strategy if guided properly. The webinar provides actionable ways to strategically engage your board.
- Preparing for your next donor call: There is value in calling potential major donors versus using other methods for outreach. Understand how to get the most out of your next call with a mock fundraising call between Valentina and Goran.
- Building relationships: Relationship-building is key to any fundraising strategy to cultivate long-term loyalty. When prospecting donors, apply the 80/20 rule: let the donor speak 80% of the time to ensure you gather valuable insights to make a case for their support.
Watch as Valentina and Goran cover the topics above and answer questions from live viewers looking to improve their fundraising strategies.
Altrata’s fundraising solutions have played a key role in upgrading our clients’ donor strategies allowing them to better prospect donors with high-quality wealth data, predictive analytics, relationship models and more, request a demo to speak to a member of our team and learn more.