Actionable data is crucial to better business development. Altrata’s Executive and Company data is now available in the Snowflake Marketplace. Joint customers now have access to this essential data to seamlessly integrate into existing workflows. With this new, unparalleled ease of access, Altrata is ready to accelerate your speed to market, close bigger deals faster, and do all of it with unparalleled confidence in your data stream.
“$3.1 trillion… IBM’s estimate of the yearly cost of poor-quality data in the US alone.”
Harvard Business Review
Altrata: Intelligence with Impact
What does bad data cost you? According to IBM’s estimate, it’s $3.1 trillion, solely in the United States. For reference, the United States has a total GDP of $25.44 trillion, meaning bad data costs nearly 12.5% of the total yearly GDP.
The only thing worse than no data could very well be bad data, and taking the problem seriously doesn’t just clean up data sources — it can literally make or break an organization’s ability to close deals, find talent, and make an impact.
At Altrata, we’re all about impact. And now, Altrata’s data is available in the Snowflake marketplace.
“Altrata’s commitment to deliver insights into the workflows of their clients aligns with Snowflake’s mission to help customers benefit from leading-edge technologies with valuable industry and business experience on Snowflake’s single, integrated platform,” said Kieran Kennedy, Head of Marketplace at Snowflake. “We look forward to continued collaboration and helping deliver executive intelligence on leavers and joiners, previous company experience and connections to support better business development through Snowflake’s AI Data Cloud.”
This partnership simplifies data acquisition, eliminates silos, and enhances decision-making for all Snowflake users that access Altrata data through Snowflake Marketplace.
You’re Only as Good as Your Data (Enrichment)
If there’s one thing worse than a lack of data, it’s bad data. Validity’s research estimates that at least 10% of company revenue is lost due to poor data quality.
“76% of respondents characterize their customer relationship management (CRM) data quality as either “good” or “very good,” yet a staggering 44% of respondents estimated their company loses over 10% of annual revenue due to poor data quality.”
Venture Beat
With Altrata, access to the highest-quality data is simple and seamless. Altrata’s database keeps CRMs fresh and comprehensive, enabling your team to identify candidates and opportunities faster. Personal dossiers are enriched with detailed profiles, providing a 360-degree view of executives and organizations.
Additionally, as organizations rely more on data to power Artificial (AI) and Machine Learning (ML) strategies, training these models requires quality data for quality output.
Better Business Development
Up-to-date people intelligence is key to any modern (or at least successful) business development. According to LinkedIn’s State of Sales Report, 76% of top performers always “out-research” the competition before reaching out to prospects. It’s clear: the best salespeople, firms, and agencies leverage data to gain a competitive edge.
“More than three-quarters (76%) of top performers say they “always” perform research before reaching out to prospects (compared to just 47% for other sellers).”
Global State of Sales Report
When it comes to making high-stakes decisions in luxury markets, private equity, or executive search, the quality of your data can make or break a deal. Altrata’s data enrichment empowers your business development efforts by providing detailed insights into:
- Board members and leadership teams at Global Public and Private companies
- Executive leadership and C-suite members
- Board members serving across the globe
- New appointments, departures, and promotions
And a whole lot more, with even more coming soon.
With good data, every business development decision can be informed, tactical, and confident.
The Data to Develop: AI and Machine Learning
Aside from CRM enrichment and direct applications in Business Development, Altrata data powers faster, more efficient service and product development efforts. As AI becomes more prevalent and is applied to more areas within businesses, the data these AI models are trained on becomes more important.
“Bad data leads to poor AI results and biases. Your organization doesn’t want to find itself on the wrong end of the headlines because of bad data… It is crucial to… ensure data accuracy, monitor data quality regularly and provide ongoing feedback loops to improve AI over time.”
Forbes – The True Cost of Bad Data and How It Can Hinder the Benefits of AI
When it comes to developing and refining AI and NLP (Natural Language Processing) solutions to minimize time-consuming tasks, well-trained models truly streamline operations and increase productivity.
Additionally, leveraging Altrata’s data enables organizations to build truly robust internal products, particularly within the sphere of AI. Tools and AI trained with clean, useful data enhance recommendations and give higher value. This helps organizations stay agile, with high-quality data streams enabling the anticipation of market trends and improved decision-making.
As these tools move to internal development, access to world-class data becomes more than just important. It’s essential.
Why Access Altrata Data on Snowflake?
One word: seamlessness.
Accessing Altrata data on Snowflake offers a seamless experience, bringing all the crucial data under one data-driven umbrella. Snowflake’s platform ensures a faster, sometimes immediate, onboarding process, allowing users to integrate Altrata’s insights without any delays. If you have Snowflake, you can easily onboard Altrata data without additional technical support.
Plus, Altrata’s executive and company intelligence doesn’t exist within a silo on Snowflake or with your other data sources. With fewer data silos, Snowflake users can leverage and correlate Altrata data with other data streams. This integration provides a comprehensive view, empowering businesses to make informed decisions with unmatched efficiency and precision.
What to Expect as a Snowflake User: Next Steps and Timeline
The integration of Altrata data within Snowflake revolutionizes access to comprehensive global executive and company insights. This partnership provides updates, seamless data integration, and a streamlined onboarding process, making it easier than ever to leverage high-quality data for strategic decisions.
Ready to get started?
Stay on top of executive moves, uncover new opportunities, and close deals faster with Altrata intelligence. Empower your CRM with detailed, actionable information on millions of global executives and companies, backed by 20+ years of data validation for confident decision-making.
- Millions of professional profiles and company insights
- Over 1.25 million current global board members and half a million CEOs
- Over half a million role changes captured in 2023
- Memberships and board seats
Plus, more.
Supercharge your CRM, enhance executive placement, and streamline business development with Altrata’s reliable data, easily integrated into your systems for unparalleled precision and efficiency.
Maxwell Pamphile, the Senior Director of Strategic Partnerships at Altrata, brings over eight years of experience working with leading tech companies across various industries. Since joining Altrata, Maxwell has led a team in collaboration with SaaS partners to create impactful user experiences that leverage actionable people data and insights for driving growth. By managing relationships with over 50 integration partners, Maxwell has significantly enhanced the company’s strategic capabilities. His deep understanding of customer needs, combined with his expertise in strategic partnerships, partner engagement, sales enablement, and SaaS sales, makes him a valuable asset in the industry. Maxwell is known for driving improvements and fostering strong collaborations.