Case Studies Spirit of America’s best fundraising year: the power of data-driven giving 11 February 2025 Altrata Client Success Home Resources Case Studies Spirit of America’s best fundraising year: the power of data-driven giving Case Studies Advocacy fundraising North America WealthEngine Leveraging Altrata, Spirit of America had its best fundraising year to date Client’s goals For over two decades, Spirit of America has been the leading humanitarian nonprofit dedicated to supporting troops and diplomats across 112 countries. With over $140 million in total donations, Spirit of America wanted to more effectively engage its existing donor base and identify new high potential donors to further support its causes. The Altrata difference Altrata’s robust database, encompassing wealth, lifestyle, and interest insights empowered Spirit of America to gain a nuanced understanding of its existing donor base and identifyuntapped potential among high net-worth individuals. The organization segmented and categorized its donors based on wealth indicators, philanthropic history, and social connections. Altrata’s seamless Salesforce integration facilitated a more cohesive workflow, eliminating redundancy and ensuring that the team had access to timely and accurate information. Altrata’s prospect research capabilities were pivotal to conduct in-depth analyses of potential donors, unveil hidden connections, and provide comprehensive financial profiles. The Altrata team’s proactive efforts go beyond mere assistance; theyembody a sincere commitment to user success, making the Altrataexperience an enjoyable journey.Spirit of America Our partnership with Altrata has translated into a remarkable increase infunds raised, setting a new standard for success in our ongoing missionSpirit of America Impact Altrata revolutionized Spirit of America’s fundraising strategies and enabled the organization to raise more money than ever before. The organization leveraged Altrata’s insights to craft a highly personalized approach for donor engagement, creating a compelling narrative that resonated with the values and interest of its potential supporters. Spirit of America’s fundraising team approached prospects with a nuanced understanding of their capacity and inclination to contribute, significantly improving the team’s success rate in securing major gifts. The result was a fundraising success story, marked by increased donor engagement, strategic resource allocation, and a financial outcome that exceeded expectations. Client: Spirit of America Region: North America (USA) Altrata products: WealthEngine