The wealth transfer driving the future of philanthropy
The Great Wealth Transfer is underway. According to Altrata’s latest Family Wealth Transfer Report, it’s been forecasted that almost $31trn of collective wealth will be transferred by 2033. With this wealth transfer, a new cohort of donors with high propensity to give will emerge. The nonprofits that evolve their fundraising strategies today will be the ones securing the donors of tomorrow.
Is your organization in-tune with how younger generations think or navigate the digital world? Crafting a strategy that will resonate with the next generation is crucial for long-term fundraising success, and with this amount of wealth on the line, it is essential for fundraisers to know how to reach these prospective donors.
A step by step guide to engaging Next-Gen donors
In a recent conversation with fundraising experts, Valentina Guerrini, VP of Philanthropy at Altrata, Ben Morton Wright, Founder & CEO at Global Philanthropic, and Srishti Bakshi, Executive Director for Europe and Asia at Global Philanthropic, shared their tips for nonprofits to meet the needs of the next generation of philanthropists, including what innovative digital strategies exist for engaging young donors.
This checklist provides a step-by-step guide to modernizing your fundraising approach, helping you reach and engage the next wave of philanthropists with cutting-edge digital strategies.
In this checklist you will find:
- Actionable ways to develop a digital-first fundraising strategy
- Tips for effectively conducting due diligence on prospective donors
- How nonprofits can leverage AI tools for donor engagement
- And more
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Valentina Guerrini is Vice President of Philanthropy for EMEA and APAC at Altrata. Valentina Guerrini brings a decade of expertise in high-net-worth (HNW) donor engagement and development strategies. With a passion for advancing high-value philanthropy, she provides actionable insights to help organizations enhance their fundraising efforts and deepen donor relationships. Valentina began her career in event planning, orchestrating impactful fundraising galas and HNW events, which laid the foundation for her work in strategic philanthropy.