Nonprofits everywhere are navigating a shifting philanthropic landscape. With federal funding cuts, decreased global aid, and increasing pressure on resources, organizations are turning more than ever to individual giving. At the same time, Giving USA reported that charitable donations reached $592.5 billion in 2024 — a 3.3% increase over 2023 — showing that opportunity still exists for those who adapt.
As part of the Altrata Fundraising Academy, we hosted a webinar in partnership with Kevin Kreamer, Strategic Advisor at Donate Stock, and Donald Hutson, Enterprise Account Executive at Altrata to share actionable strategies for strengthening individual giving during times of uncertainty.
Key highlights from the webinar:
- Giving is rebounding: U.S. charitable giving outpaced inflation for the first time in three years.
- Federal funding cuts loom large: USAID reductions (est. ~$60B) and a decrease in government aid are forcing nonprofits to shift reliance from government to private funding.
- Individual and major giving grow in importance: Ultra-wealthy donors are driving much of the increase, and nonprofits are launching or expanding major giving programs.
- Non-cash giving is a major opportunity: Donor-Advised Funds and stock gifts are surging, offering higher retention and larger average gifts than cash.
- Keys to fundraising success in 2025: Strengthen donor retention, upgrade loyal givers, leverage relationship intelligence, personalize outreach, and engage younger donors through digital and influencer-led channels.
This webinar is for fundraising professionals, nonprofit leaders, and philanthropy experts who want to enhance their fundraising strategies and ensure their organization’s mission has a lasting impact even in the face of turbulent times.
Our Speakers
Kevin Kreamer
Strategic Advisor at Donate Stock
Kevin Kreamer has over 20 years experience in and around the nonprofit industry, working for companies such as Blackbaud, Virtuous and Omatic. Kevin’s expertise spans a wide variety of areas, including sales leadership, partnership strategy development, comprehensive market research, efficient go-to-market execution and executive coaching.
Kevin has also been engaged in sector-wide initiatives such as the Fundraising Effectiveness Project and the Giving Institute. Locally, he is activating the nonprofit tech community in Charleston, SC through the Lowcountry Nonprofit Collective and grassroots meetups.
Kevin currently works as a consultant with both Lexykon Consulting as well as Constant Method and serves as a fractional resource for various go to market areas including sales, partnerships, market research and more. His primary focus remains in the nonprofit sector where he has collaborated over the past several years with companies like Donate Stock, Esgenio, Tiltify, NPact, Good United and more.
Donald Hutson
Enterprise Account Executive, Nonprofits at Altrata
Over his 18-year career, Donald has helped organizations harness data-driven solutions to drive growth. He has partnered with nonprofits, K–12 schools, higher education, and government entities to deliver transformative results.
At Altrata, Donald empowers nonprofits with SaaS solutions that simplify donor segmentation, automate identification processes and unlock critical insights into donor behavior. He believes AI, machine learning and advanced analytics are key to uncovering the right donor strategies, helping fundraisers connect with the right supporters at the right time with the right ask.
Donald is passionate about giving nonprofits the tools they need to maximize fundraising effectiveness and uncover new opportunities for mission-driven growth.
Altrata’s fundraising solutions have played a key role in upgrading our clients’ donor strategies allowing them to better prospect donors with high-quality wealth data, predictive analytics, relationship models and more, request a demo to speak to a member of our team and learn more.