How Albero della Vita unlocks donor potential with Altrata’s wealth insights

Albero della Vita leverages Altrata to maximize the potential of its existing donors by gathering their capacity to give.

Client’s goals

Having invested in the database in the last 20 years, Albero della Vita realized that there were many potential major donors that had not yet manifested themselves, hidden behind small donations. The team evaluated that Altrata could be the right partner to verify whether this thought was well-founded.

The Altrata difference

The team at Albero della Vita was already introduced to Altrata 5 years ago but wasn’t ready then. The fact that in this period Altrata has improved its activities and its database uncovering more than 120,000 High-Net Worth (HNW) individuals in Italy, and that other non-profit organizations also had success with Altrata’s screening, made it very easy for the team to choose Altrata.

Altrata enabled the team to test the potential of its database ahead of time, to ensure a positive outcome and understand the full value of its investment.

Impact

The results obtained were exceptional and beyond expectations. Albero della Vita identified 1 High-Net Worth (HNW) individual in every 100 donors, and got over 80% of the matches, hidden behind donations below 250 euros.

Altrata helped the team prioritize its goals and change its communication strategy to immediately engage with active donors. The team started evaluating the available contact channels and created a strategy for the first actions (letter, email, call, WhatsApp).

The Corporate Donor Manager is now involved in the process to explore the cross-over between the individuals and the companies of interest.

• Client: Fondazione Albero della Vita
• Region: Europe (Italy)
• Altrata products: Wealth-X