Industry Expert Interviews from AFP Icon
Matt Thompson, VP of Higher Ed and Healthcare, Altrata
Video transcript: What sets Altrata apart from other data sources, especially within the new platform, that organizations are going to be able to leverage and take advantage of is the hand-curated, pre-validated information which essentially this data can be used right out of the box.
The other kind of key differentiator for us is that, in my view, we are pretty much doing everything except asking for the gift.
We’re identifying the high net worth individual, with timely, refreshed, real-time information and then we’re actually making those connections for the gift officer to get in front of that individual. Because the reality of the situation is, the data – the wealth information – is important, but it’s less important if that organization cannot take action on it by speaking with them.
So that’s why that relationship mapping component of helping to identify those warm introductions is vital, critical, and nobody else in the industry offers a solution like it.